eHarmony's Love Algorithm: Swipe Right, Get Auto-Billed
Author by
Phor
Tuesday, 2025 Jun 03|
03:27 PM
Turns out eHarmony’s matchmaking process involves more than awkward coffee dates and people pretending they read.
The ACCC has dragged the dating site to court, accusing it of slipping auto-renewal fees into users’ lives like a clingy ex who “accidentally” keeps showing up at your gym.
The lawsuit claims eHarmony didn’t make it clear that once you swiped right on love, you were also swiping right on months of subscription charges.
Some users allegedly got hit with hundreds of dollars in surprise fees—and yes, some even got debt collectors chasing them.
Because nothing says “romance” like a default notice.
eHarmony, for its part, insists all terms were available if you clicked the tiny-font T&Cs, which is legally accurate and ethically dodge.
Meanwhile, the ACCC is arguing this breaches Australian Consumer Law, especially for a service that markets itself on trust, connection, and making people feel “seen.” But the reality is this: a lot of people looking for love got matched with financial regret.
The kind where you don’t even get ghosted—you just get billed.
The case is ongoing. eHarmony says it’s reviewing its practices.
Consumers say: maybe we’ll just meet people at Bunnings next time.
Sources: ABC News, 7News, The Guardian (2 June 2025)
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